Effective communication and information dissemination are key to the success of projects and organisations, ensuring that messages reach and engage their target audiences. According to the European Commission (2020), strategic communication is essential to increase visibility and ensure that results are understood and valued by different stakeholders.
The OECD report “Digital Transformation in the EU” (2021) highlights that the use of multimedia content is crucial for capturing attention and boosting audience engagement.
The promotion of training events, in turn, encourages the exchange of ideas and the strengthening of networks, fostering continuous learning and collaborative innovation (European Commission, 2021).
Developing initiatives in areas such as social, digital, and environmental responsibility reinforces a commitment to globally relevant issues. The European Commission (2021) emphasises that well-structured campaigns are powerful tools for driving meaningful social change.